We all want shiny, beautiful hair that's touchably soft and easy to manage. Did you know that natural oils have been used in hair treatments for many years because of their moisturising, smoothing and deeply nourishing properties? We created Dove Nourishing Oil Care Shampoo to instantly help tame frizzy, unruly hair and, with continuous use, provide nourishment for healthier hair.  A great shampoo for dry hair, with vita oils it gently cleanses, instantly making hair feel smoother and deeply nourished from within. Hair is soft and manageable from the first use and healthier in the long run with continuous use. Plus, the non-greasy formula doesn't weigh hair down.  Just apply to wet hair, lather and rinse. For best results, follow up with Dove Nourishing Oil Care Conditioner.  * To experience comprehensive benefits, use with Dove Nourishing Oil Care Conditioner ** Based on lab test shampoo + conditioner vs non-conditioning shampoo